Our PR and Communications Specialist, Esther Harris, takes on the timely topic of user experience in this wide-ranging piece for Research Information. The article explores the topic from the point of view of our developers, as well as discussing the experience of current and previous partners such as Emerald Publishing, De Gruyter and Bloomsbury.
American Editor of Learned Publishing Lettie Conrad, who has a PhD in information science and delivered the opening presentation at the recent NISO event, said: ‘We are living in an experience economy. Consumers’ lives are taken up with digital and hybrid experiences; with a lot of brands competing for our attention. Users are constantly assessing; is this worth my time? What am I getting back from this transaction or experience? Publishers need to widen the lens of user experience and take a holistic view of how their offering fits into people’s lives.’
Check out the full article here to find out more.
