The recent NISO Online Conference, hosted by Todd Carpenter, was all about approaches to the user experience.  “What makes sense to the developer may be baffling to the user. Navigation may or may not be intuitive. Buttons labels can be confusing. Processes seem tedious or cumbersome. How can we ensure that users find the functionality or content they expect?”  The session concluded with a vision talk by 67 Bricks’ Sam Herbert, which sparked this follow up article in Scholarly Kitchen, that explores what is holding publishers back from putting users at their core, why they need to change, and some real life examples of publishers adopting new mindsets and leading the way, including Emerald Publishing.