Our fourth installment with InPublishing is now online, and it’s a huge interview with our CTO David Leeming and IWSR’s CEO, Julie Harris.
In the piece, Julie talks about how adopting a product mindset is fueling a ‘double-digit growth at IWSR’, and the pair offer their top 10 tips for doing the same at your company.
The interview follows our recent data platform launch for IWSR, of which Julie says the following:
“For us,” said Julie, “it was an obvious choice to source the expertise and capability externally. Working with an agency dedicated to the broader publishing space brings benefits – their familiarity with the process and the possible pitfalls and the lessons they’ve learned from other clients. We knew we would benefit from that experience of ‘been there, done that’.”
And, she added, “the reality is that we’re not a tech business. We are a tech-enabled data business.”
For those reasons, IWSR chose 67 Bricks, whose other publishing clients include The Economist Intelligence Unit, the BMJ and BSI.
Read the full article here: InPublishing: Adopting a product mindset – the key to unlocking growth
The InPublishing series so far
