---
title: Think semantic enrichment is just keyword tagging? 67 Bricks’ Jennifer Schivas explains why you are wrong!
description: When positioned and deployed as a strategic capability, semantic enrichment offers a proven route to driving discovery and usage and building new, repeatable business revenues.  Our head of strategy Jennifer Schivas has written a new article for Research Information that re-examines the value of semantic enrichment techniques in scholarly publishing, and how to deploy them...
---

[Blog](https://67bricks.com/blog)

# [Think semantic enrichment is just keyword tagging? 67 Bricks’ Jennifer Schivas explains why you are wrong!](https://67bricks.com/blog/think-semantic-enrichment-is-just-keyword-tagging-67-bricks-jennifer-schivas-explains-why-you-are-wrong)

 Written by [Admin](https://67bricks.com/blog/author/admin) | Jul 19, 2021 11:00:00 PM

When positioned and deployed as a strategic capability, semantic enrichment offers a proven route to driving discovery and usage and building new, repeatable business revenues.  Our head of strategy Jennifer Schivas has written [a new article](https://www.researchinformation.info/analysis-opinion/it-s-just-keyword-tagging-right-wrong) for *Research Information* that re-examines the value of semantic enrichment techniques in scholarly publishing, and how to deploy them to best effect.  

How are you positioning semantic enrichment in your business? [Contact us](https://www.67bricks.com/contact-us/) to chat or start a conversation [@67Bricks](https://twitter.com/67Bricks), and check out our case study with [Chemical Watch](https://www.67bricks.com/case-study/standards-legal-and-regulatory/chemical-watch-prepare-for-a-future-driven-by-data/), who used semantic enrichment techniques to drive a 40% increase in repeatable revenues.

[View full post](https://67bricks.com/blog/think-semantic-enrichment-is-just-keyword-tagging-67-bricks-jennifer-schivas-explains-why-you-are-wrong)

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