--- title: "New InPublishing article: Generating ROI from AI" description: Our third article in this year’s Thought Leadership series with InPublishing is now online, and it tackles a big topic – Generating ROI from AI. In the piece, CEO Jennifer Schivas offers three top tips for ensuring you aren’t just throwing money recklessly at AI, but instead focusing your resources for maximum value return. Look... image: https://67bricks.com/hubfs/Imported_Blog_Media/new-inpublishing-article-generating-roi-from-ai-featured.png --- [Skip to content](https://67bricks.com/blog/new-inpublishing-article-generating-roi-from-ai#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ##### [News](https://67bricks.com/blog/tag/news) , ##### [Insights](https://67bricks.com/blog/tag/insights) # New InPublishing article: Generating ROI from AI Share [mailto:?subject=&body=https://67bricks.com/blog/new-inpublishing-article-generating-roi-from-ai](mailto:?subject=&body=https://67bricks.com/blog/new-inpublishing-article-generating-roi-from-ai) Our third article in this year’s Thought Leadership series with InPublishing is now online, and it tackles a big topic – Generating ROI from AI. In the piece, CEO Jennifer Schivas offers three top tips for ensuring you aren’t just throwing money recklessly at AI, but instead focusing your resources for maximum value return. 1. **Look beyond AI as a task on the CTO’s to-do list.** Embrace it as a paradigm shift in the way you produce and distribute content and the services you provide your community. It’s not just a chatbot on your website. 2. **Be very clear about the outcomes you want to achieve.** While experimentation can be helpful, to ensure you are generating maximum ROI, you need to align your developments with the needs of your business and ensure they are delivering your commercial strategy. 3. **Trial different large language models to ensure maximum ROI based on what you need them to do.** The marketplace is rapidly changing and is full of different options, with varying capabilities and weaknesses. You may be able to utilise an open-weight model and then train it on a highly specific dataset to give you the level of outcome you need – avoid overengineering a solution if it won’t release any additional value or revenue. This will also prevent you from being paralysed by the fear that the technology you choose may become obsolete quickly – if you’re learning lessons and constantly iterating, you’ll be in the strongest position as the technology matures. Read the full article here: [InPublishing: Generating ROI from AI](https://www.inpublishing.co.uk/articles/generating-roi-from-ai-24236) **The InPublishing series so far** [The GenAI Opportunity](https://www.inpublishing.co.uk/articles/the-genai-opportunity-22843) [Content & Data: the future is blended](https://www.inpublishing.co.uk/articles/content-and-data-the-future-is-blended-22994) ## [![](https://67bricks.com/hubfs/Secaro%20launch%20news%20card%20(1).png) About The Team, News 67 Bricks appoints former international CEO Peter Lake as Board Advisor to support next phase of growth 6 February 2026](https://67bricks.com/blog/67-bricks-appoints-former-international-ceo-peter-lake-as-board-advisor-to-support-next-phase-of-growth) ## [![secaro platform launch built by 67 Bricks](https://67bricks.com/hubfs/Secaro%20launch%20news%20card.png) News, Press Release Secaro launches new supply chain intelligence platform built by 67 Bricks 17 December 2025](https://67bricks.com/blog/secaro-launches-new-supply-chain-intelligence-platform-built-by-67-bricks) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20LinkedIn%20article.png) News, Insights How IWSR built a modern data platform that unlocked growth, new revenue streams and a high-value acquisition 13 October 2025](https://67bricks.com/blog/how-iwsr-built-a-modern-data-platform-that-unlocked-growth-new-revenue-streams-and-a-high-value-acquisition) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Bone%20%26%20Joint%20card%20(1).png) About The Team, News, Awards AI Talks with Bone & Joint takes home the ALPSP Innovation Award 25 September 2025](https://67bricks.com/blog/ai-talks-with-bone-joint-takes-home-the-alpsp-innovation-award) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) **Where to find us** 67 Bricks, The Quad Summertown, Lambourne House, 311-321 Banbury Road, Oxford, OX2 7JH Email: [contact@67bricks.com](mailto:contact@67bricks.com) A registered company in England and Wales 06242204. 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