--- title: "New InPublishing article: Content & Data - the future is blended" description: Our second article in this year’s Thought Leadership series with InPublishing is now online, and it’s a big one! Jennifer Schivas and Will Bailey take on the topic of ‘blended content’ and how publishers can create new revenue streams, monetise existing assets and add greater value to their products by integrating data with expert analysis... image: https://67bricks.com/hubfs/Imported_Blog_Media/new-inpublishing-article-content-data-the-future-is-blended-featured-1.png --- [Skip to content](https://67bricks.com/blog/new-inpublishing-article-content-data-the-future-is-blended#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ##### [News](https://67bricks.com/blog/tag/news) , ##### [Insights](https://67bricks.com/blog/tag/insights) # New InPublishing article: Content & Data - the future is blended Share [mailto:?subject=&body=https://67bricks.com/blog/new-inpublishing-article-content-data-the-future-is-blended](mailto:?subject=&body=https://67bricks.com/blog/new-inpublishing-article-content-data-the-future-is-blended) Our second article in this year’s Thought Leadership series with InPublishing is now online, and it’s a big one! Jennifer Schivas and Will Bailey take on the topic of ‘blended content’ and how publishers can create new revenue streams, monetise existing assets and add greater value to their products by integrating data with expert analysis and commentary. As the article states ‘Selling access to data as a separate subscription or product to more traditional expert content such as articles, reports and news is a common business model for publishers, but that model is looking increasingly dated. To succeed in today’s data- and AI-driven world, publishers need to adopt a blended approach in order to power the enhanced products and services users are fast coming to expect. Modern users expect insights at their fingertips and to be served answers based on the knowledge contained in multiple places – not to navigate to different places to trawl through disparate datasets and articles; they expect to be able to interrogate results instantly and conversationally; for what they interact with to be personalised, highly relevant and curatable. Modern publishers must create new products that blend their existing content and data and have the flexibility to pull in new content types and sources, to better serve this change in behaviour.’ Read on to find out Will and Jennifer’s top tips for getting started, as well as their explanation for how GenAI fits into this picture both as a competitive advantage and potential threat. Get the full article on InPublishing today. [InPublishing: Content & data: the future is blended](https://www.inpublishing.co.uk/articles/content-and-data-the-future-is-blended-22994)   ## [![](https://67bricks.com/hubfs/Secaro%20launch%20news%20card%20(1).png) About The Team, News 67 Bricks appoints former international CEO Peter Lake as Board Advisor to support next phase of growth 6 February 2026](https://67bricks.com/blog/67-bricks-appoints-former-international-ceo-peter-lake-as-board-advisor-to-support-next-phase-of-growth) ## [![secaro platform launch built by 67 Bricks](https://67bricks.com/hubfs/Secaro%20launch%20news%20card.png) News, Press Release Secaro launches new supply chain intelligence platform built by 67 Bricks 17 December 2025](https://67bricks.com/blog/secaro-launches-new-supply-chain-intelligence-platform-built-by-67-bricks) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20LinkedIn%20article.png) News, Insights How IWSR built a modern data platform that unlocked growth, new revenue streams and a high-value acquisition 13 October 2025](https://67bricks.com/blog/how-iwsr-built-a-modern-data-platform-that-unlocked-growth-new-revenue-streams-and-a-high-value-acquisition) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Bone%20%26%20Joint%20card%20(1).png) About The Team, News, Awards AI Talks with Bone & Joint takes home the ALPSP Innovation Award 25 September 2025](https://67bricks.com/blog/ai-talks-with-bone-joint-takes-home-the-alpsp-innovation-award) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) **Where to find us** 67 Bricks, The Quad Summertown, Lambourne House, 311-321 Banbury Road, Oxford, OX2 7JH Email: [contact@67bricks.com](mailto:contact@67bricks.com) A registered company in England and Wales 06242204. 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Registered address: Office 102, 120 New Cavendish Street, London, W1W 6XX © 2026 67 Bricks Ltd - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://67bricks.com/blog/author/admin" }, "dateModified" : "2025-07-30T14:20:20.525Z", "datePublished" : "2024-04-09T23:00:00.000Z", "headline" : "New InPublishing article: Content & Data - the future is blended", "image" : [ "https://67bricks.com/hubfs/Imported_Blog_Media/new-inpublishing-article-content-data-the-future-is-blended-featured-1.png" ], "mainEntityOfPage" : { "@id" : "https://67bricks.com/blog/new-inpublishing-article-content-data-the-future-is-blended", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://67bricks.com/hubfs/Untitled%20design%20(42).png" } } } ```