--- title: Key strategies for true digital transformation - Sam Herbert live at STM Week description: Wholesale changes have hit the content industries and a move towards being digital, data-driven and user centric has also been accelerated by the COVID-19 pandemic.  Is 2021 a chance to slow things down a bit? Certainly not, says 67 Bricks’ MD Sam Herbert.  “Publishing leaders need to show a new level of personal commitment and... image: https://67bricks.com/hubfs/Imported_Blog_Media/key-strategies-for-true-digital-transformation-sam-herbert-live-at-stm-week-featured.jpg --- [Skip to content](https://67bricks.com/blog/key-strategies-for-true-digital-transformation-sam-herbert-live-at-stm-week#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ##### [News](https://67bricks.com/blog/tag/news) , ##### [Events](https://67bricks.com/blog/tag/events) # Key strategies for true digital transformation - Sam Herbert live at STM Week Share [mailto:?subject=&body=https://67bricks.com/blog/key-strategies-for-true-digital-transformation-sam-herbert-live-at-stm-week](mailto:?subject=&body=https://67bricks.com/blog/key-strategies-for-true-digital-transformation-sam-herbert-live-at-stm-week) Wholesale changes have hit the content industries and a move towards being digital, data-driven and user centric has also been accelerated by the COVID-19 pandemic.  Is 2021 a chance to slow things down a bit? Certainly not, says 67 Bricks’ MD Sam Herbert.  “*Publishing leaders need to show a new level of personal commitment and fearless experimentation to embracing digital, and a comprehensive roadmap that leads them steadily to true transformation is key.”*  Sam will be presenting the 67 Bricks roadmap at STM Week on 2 December, [Digital Publishing Day](https://www.stm-assoc.org/events/day-2-stm-week-2020-digital-publishing/).  He will feature alongside industry experts including representatives from Morressier, American Chemical Society and HighWire. This group is seeking to establish which are the most important recent innovations in publishing operations and how leaders can capitalise on them.  Sam will examine the key strategies, skillsets and mindsets used by publishing leaders to succeed at true digital transformation. He will then introduce a clear route forward from where publishers are now – traditional producers of content – to a future where they have the flexibility to deliver valuable, tailored user-led products and services. Sam will then talk attendees through the key stages of evolution, including:  1. **Digitise** – tools and techniques for improving automation and efficiency 2. **Improve** – how to enhance and extend your current business models  3. **Evolve** – introducing new models for innovation and product development and sharing new approaches that help publishers implement in new, short, experimental ‘waves’  4. **Reshape** – suggested approaches for making a personal commitment to digital publishing and changing culture This event is not to be missed.  Book your place [today.](https://www.stm-assoc.org/events/day-2-stm-week-2020-digital-publishing/?register) ## [![](https://67bricks.com/hubfs/Secaro%20launch%20news%20card%20(1).png) About The Team, News 67 Bricks appoints former international CEO Peter Lake as Board Advisor to support next phase of growth 6 February 2026](https://67bricks.com/blog/67-bricks-appoints-former-international-ceo-peter-lake-as-board-advisor-to-support-next-phase-of-growth) ## [![secaro platform launch built by 67 Bricks](https://67bricks.com/hubfs/Secaro%20launch%20news%20card.png) News, Press Release Secaro launches new supply chain intelligence platform built by 67 Bricks 17 December 2025](https://67bricks.com/blog/secaro-launches-new-supply-chain-intelligence-platform-built-by-67-bricks) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20LinkedIn%20article.png) News, Insights How IWSR built a modern data platform that unlocked growth, new revenue streams and a high-value acquisition 13 October 2025](https://67bricks.com/blog/how-iwsr-built-a-modern-data-platform-that-unlocked-growth-new-revenue-streams-and-a-high-value-acquisition) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Bone%20%26%20Joint%20card%20(1).png) About The Team, News, Awards AI Talks with Bone & Joint takes home the ALPSP Innovation Award 25 September 2025](https://67bricks.com/blog/ai-talks-with-bone-joint-takes-home-the-alpsp-innovation-award) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) **Where to find us** 67 Bricks, The Quad Summertown, Lambourne House, 311-321 Banbury Road, Oxford, OX2 7JH Email: [contact@67bricks.com](mailto:contact@67bricks.com) A registered company in England and Wales 06242204. 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