--- title: How Infopro Digital is unlocking the full value of its data description: How Infopro Digital's Chartis division partnered with 67 Bricks on a data transformation project, and five lessons for publishers considering the same. image: https://67bricks.com/hubfs/Blog%20-%20InPublishing%20How%20to%20unlock%20the%20full%20value%20of%20your%20data.png --- [Skip to content](https://67bricks.com/blog/infopro-digital-data-transformation-case-study#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ##### [Insights](https://67bricks.com/blog/tag/insights) , ##### [Featured](https://67bricks.com/blog/tag/featured) # How Infopro Digital is unlocking the full value of its data Share [mailto:?subject=&body=https://67bricks.com/blog/infopro-digital-data-transformation-case-study](mailto:?subject=&body=https://67bricks.com/blog/infopro-digital-data-transformation-case-study) ### Most B2B information providers are already making money from their data. Far fewer are making the money it's actually worth, because that data is scattered across spreadsheets, databases and archive files with no shared structure. That was the starting point for Infopro Digital's Chartis division, which brought in 67 Bricks to lead a data transformation project: merging data assets into a single repository, standardising inputs, and adding AI-enabled query and extraction tools. In this feature for InPublishing, Tom Lake (product and technology director at [Infopro Digital](https://www.infopro-digital.com/)) and Will Bailey (Head of Partnerships at 67 Bricks) talk through why they did it, what it's taken, and what they'd tell other publishers considering the same path. The why was twofold: freeing up senior analysts from manual data wrangling, and unlocking new, more targeted products for audiences beyond their current buyers. The how comes down to five practical lessons, from bringing in outside expertise early, to briefing tightly but not too tightly, to resisting the temptation to build in isolation and unveil a finished product all at once. For any publisher who suspects their data is underused but isn't sure where to start, Tom's advice is worth repeating: you don't need all the answers before you engage a partner. [Read the full interview on InPublishing](https://www.inpublishing.co.uk/articles/how-to-unlock-the-full-value-of-your-data-26609) ## [![legacy software modernisation, AI search implementation, trustworthy AI search, platform upgrade B2B, legal and tax research platform](https://67bricks.com/hubfs/Blog%20-%20Modernising%20Software%20That%20Works.png) Insights, Featured How Do You Modernise Software That Already Works? 20 August 2026](https://67bricks.com/blog/modernise-legacy-platform-irish-tax-institute-ai-search) ## [![Will Bailey, Head of Partnerships at 67 Bricks, discussing data transformation best practice](https://67bricks.com/hubfs/Blog%20-%20BPiP.png) Insights, Featured Best Practice In Publishing: Data Transformation 7 August 2026](https://67bricks.com/blog/data-transformation-best-practice) ## [![67 Bricks The one question that changes how you scope a tech project](https://67bricks.com/hubfs/Blog%20-%20One%20Question%20That%20Changes%20How%20You%20Scope%20a%20Tech%20Project.png) Insights One Question That Changes How You Scope a Tech Project 2 July 2026](https://67bricks.com/blog/application-problem-or-data-problem-tech-scoping) ## [![TRG Starbucks 67 Bricks Why the Platform You Build Today Decides the Clients You Win Tomorrow](https://67bricks.com/hubfs/Blog%20-%20Why%20the%20Platform%20You%20Build%20Today%20Decides%20the%20Clients%20You%20Win%20Tomorrow.png) Insights Why the Platform You Build Today Decides the Clients You Win Tomorrow 18 June 2026](https://67bricks.com/blog/platform-rebuild-track-record-global-starbucks) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) **Where to find us** 67 Bricks, The Quad Summertown, Lambourne House, 311-321 Banbury Road, Oxford, OX2 7JH Email: [contact@67bricks.com](mailto:contact@67bricks.com) A registered company in England and Wales 06242204. VAT registered GB 912135855. Registered address: Office 102, 120 New Cavendish Street, London, W1W 6XX © 2026 67 Bricks Ltd - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://67bricks.com/blog/author/admin" }, "dateModified" : "2026-09-02T12:03:41.416Z", "datePublished" : "2026-06-09T23:00:00.000Z", "headline" : "How Infopro Digital is unlocking the full value of its data", "image" : [ "https://67bricks.com/hubfs/Blog%20-%20InPublishing%20How%20to%20unlock%20the%20full%20value%20of%20your%20data.png" ], "mainEntityOfPage" : { "@id" : "https://67bricks.com/blog/infopro-digital-data-transformation-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://67bricks.com/hubfs/Untitled%20design%20(42).png" } } } ```