--- title: Driving revenue through personalised customer engagement description: How 67 Bricks created an AI-based content recommendation tool to arm sales and marketing teams with personalised data for sales conversations image: https://67bricks.com/hubfs/67bricks-featured-6895c03cabbe0.webp --- [Skip to content](https://67bricks.com/blog/driving-revenue-through-personalised-customer-engagement#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![jennifers-thoughts-from-ssp-background](https://67bricks.com/hs-fs/hubfs/blog-post-background/jennifers-thoughts-from-ssp-background.jpg?width=1440&name=jennifers-thoughts-from-ssp-background.jpg "jennifers-thoughts-from-ssp-background") ##### [Case Study](https://67bricks.com/blog/tag/case-study) # Driving revenue through personalised customer engagement Share [mailto:?subject=&body=https://67bricks.com/blog/driving-revenue-through-personalised-customer-engagement](mailto:?subject=&body=https://67bricks.com/blog/driving-revenue-through-personalised-customer-engagement) ### **The challenge** A leading academic publisher wanted to find ways to drive additional revenue through more personalised and targeted customer engagement from their sales teams.  The traditional process of matching their diverse content (books, articles, videos, audio, newly acquired content, and more) with the specific needs of research institutions, pharma companies, and new types of customers such as corporates and governments was manual and therefore time-consuming. Staff tended to “go with what they know” or relied on keyword searches or user input tags, leading to frequent missed opportunities in a changing market. ### **The solution** In six weeks, we developed a user-friendly tool that lets staff submit any long-form text, such as: -  Course descriptions -  Research interests -  Grant proposals -  Faculty profiles The tool provides highly relevant content suggestions, allowing users to see how that piece of content is related to the input text, drill down results on screen, filter by content type, and export them in different formats for use in sales presentations to customers. ### **The results** Our client’s teams are saving time and uncovering new opportunities. The tool has become essential for sales staff, leading to more effective cross-selling. It’s also now being used by editorial and marketing teams to discover potential authors for new content and create thematic content collections for promotions. Looking ahead, it’s clear that this foundational technology can be extended to various customer use cases, opening up exciting new possibilities for engagement and growth. For example, the future roadmap includes allowing customers to directly upload their own abstract, grant application, or research hypothesis to then be served relevant content from across the portfolio. ## More case studies ## [![67 Bricks AI Platform Everway](https://67bricks.com/hubfs/Everway%20website%20image.png) Behind the Build: Building a flexible, AI-ready content platform to support Everway's next phase of growth](https://67bricks.com/blog/everway-ai-ready-content-platform) ## [![](https://67bricks.com/hubfs/the-bmj-featured-6895c0433ab1c.webp) BMJ Best Practice, modernising medical information for the digital age and increasing traffic by 202%](https://67bricks.com/blog/bmj-best-practice-knowledge-base) ## [![](https://67bricks.com/hubfs/bone-joint-featured-6895c03c8f819.webp) A brand new, flexible, scalable platform fit for Bone & Joint's future plans](https://67bricks.com/blog/a-brand-new-flexible-scalable-platform-fit-for-bone-joints-future-plans) ## [![](https://67bricks.com/hubfs/iwsr-featured-6895c0426801b.webp) How IWSR's new content and data platform has led to a 40% increase in new users from existing accounts and supported double-digit growth](https://67bricks.com/blog/how-iwsrs-new-content-and-data-platform-has-enabled-them-to-increase-stickiness-and-diversify-revenue-opportunities) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) **Where to find us** 67 Bricks, The Quad Summertown, Lambourne House, 311-321 Banbury Road, Oxford, OX2 7JH Email: [contact@67bricks.com](mailto:contact@67bricks.com) A registered company in England and Wales 06242204. VAT registered GB 912135855. Registered address: Office 102, 120 New Cavendish Street, London, W1W 6XX © 2026 67 Bricks Ltd - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://67bricks.com/blog/author/admin" }, "dateModified" : "2025-08-23T13:21:17.775Z", "datePublished" : "2024-07-30T14:06:12.000Z", "headline" : "Driving revenue through personalised customer engagement", "image" : [ "https://67bricks.com/hubfs/67bricks-featured-6895c03cabbe0.webp" ], "mainEntityOfPage" : { "@id" : "https://67bricks.com/blog/driving-revenue-through-personalised-customer-engagement", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://67bricks.com/hubfs/Untitled%20design%20(42).png" } } } ```