--- title: "Content enrichment: an essential strategic capability for every publisher" description: To maximise the business benefits of content enrichment, it should be introduced as a strategic organisational capability comprising people, processes and technology. When implemented strategically, rather than as individual features within single products, content enrichment delivers multiple benefits. To remain relevant, increase efficiency and deliver new revenue streams every publisher should be developing a plan... image: https://67bricks.com/hubfs/Imported_Blog_Media/content-enrichment-an-essential-strategic-capability-for-every-publisher-featured.jpg --- [Skip to content](https://67bricks.com/blog/content-enrichment-an-essential-strategic-capability-for-every-publisher#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ##### [Insights](https://67bricks.com/blog/tag/insights) # Content enrichment: an essential strategic capability for every publisher Share [mailto:?subject=&body=https://67bricks.com/blog/content-enrichment-an-essential-strategic-capability-for-every-publisher](mailto:?subject=&body=https://67bricks.com/blog/content-enrichment-an-essential-strategic-capability-for-every-publisher) To maximise the business benefits of content enrichment, it should be introduced as a strategic organisational capability comprising people, processes and technology. When implemented strategically, rather than as individual features within single products, content enrichment delivers multiple benefits. To remain relevant, increase efficiency and deliver new revenue streams every publisher should be developing a plan for how they will utilise modern content processing techniques and tools. For more information about how content enrichment can help you achieve your strategic business objectives take a look at our white paper, [Content Enrichment: an essential strategic capability for every publisher.](https://www.67bricks.com/wp-content/uploads/2019/07/67bContentEnrichmentWhitePaper.pdf) ## [![legacy software modernisation, AI search implementation, trustworthy AI search, platform upgrade B2B, legal and tax research platform](https://67bricks.com/hubfs/Blog%20-%20Modernising%20Software%20That%20Works.png) Insights, Featured How Do You Modernise Software That Already Works? 20 August 2026](https://67bricks.com/blog/modernise-legacy-platform-irish-tax-institute-ai-search) ## [![Will Bailey, Head of Partnerships at 67 Bricks, discussing data transformation best practice](https://67bricks.com/hubfs/Blog%20-%20BPiP.png) Insights, Featured Best Practice In Publishing: Data Transformation 7 August 2026](https://67bricks.com/blog/data-transformation-best-practice) ## [![67 Bricks The one question that changes how you scope a tech project](https://67bricks.com/hubfs/Blog%20-%20One%20Question%20That%20Changes%20How%20You%20Scope%20a%20Tech%20Project.png) Insights One Question That Changes How You Scope a Tech Project 2 July 2026](https://67bricks.com/blog/application-problem-or-data-problem-tech-scoping) ## [![TRG Starbucks 67 Bricks Why the Platform You Build Today Decides the Clients You Win Tomorrow](https://67bricks.com/hubfs/Blog%20-%20Why%20the%20Platform%20You%20Build%20Today%20Decides%20the%20Clients%20You%20Win%20Tomorrow.png) Insights Why the Platform You Build Today Decides the Clients You Win Tomorrow 18 June 2026](https://67bricks.com/blog/platform-rebuild-track-record-global-starbucks) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) **Where to find us** 67 Bricks, The Quad Summertown, Lambourne House, 311-321 Banbury Road, Oxford, OX2 7JH Email: [contact@67bricks.com](mailto:contact@67bricks.com) A registered company in England and Wales 06242204. 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Registered address: Office 102, 120 New Cavendish Street, London, W1W 6XX © 2026 67 Bricks Ltd - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) - [Terms](https://67bricks.com/terms-conditions) - [Privacy](https://67bricks.com/privacy-policy) - [Environmental policy](https://67bricks.com/environmental-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://67bricks.com/blog/author/admin" }, "dateModified" : "2025-07-30T14:13:07.839Z", "datePublished" : "2019-07-04T23:00:00.000Z", "headline" : "Content enrichment: an essential strategic capability for every publisher", "image" : [ "https://67bricks.com/hubfs/Imported_Blog_Media/content-enrichment-an-essential-strategic-capability-for-every-publisher-featured.jpg" ], "mainEntityOfPage" : { "@id" : "https://67bricks.com/blog/content-enrichment-an-essential-strategic-capability-for-every-publisher", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://67bricks.com/hubfs/Untitled%20design%20(42).png" } } } ```