--- title: 67 Bricks help Economist Intelligence Unit launch new flagship digital product description: We are delighted to be working with the Economist Intelligence Unit (EIU) to help them modernise how they approach their content and are proud to have been involved with the delivery of their latest digital product, Viewpoint. Journalist Charlotte Ricca has written this brilliant article which includes insights from Chief Digital Officer Sharon Cooper on... image: https://67bricks.com/hubfs/Imported_Blog_Media/67-bricks-help-economist-intelligence-unit-launch-new-flagship-digital-product-featured.png --- [Skip to content](https://67bricks.com/blog/67-bricks-help-economist-intelligence-unit-launch-new-flagship-digital-product#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ##### [News](https://67bricks.com/blog/tag/news) # 67 Bricks help Economist Intelligence Unit launch new flagship digital product Share [mailto:?subject=&body=https://67bricks.com/blog/67-bricks-help-economist-intelligence-unit-launch-new-flagship-digital-product](mailto:?subject=&body=https://67bricks.com/blog/67-bricks-help-economist-intelligence-unit-launch-new-flagship-digital-product) We are delighted to be working with the Economist Intelligence Unit (EIU) to help them modernise how they approach their content and are proud to have been involved with the delivery of their latest digital product, Viewpoint. Journalist Charlotte Ricca has written [this brilliant article](https://digitalcontentnext.org/blog/2021/04/29/new-economist-group-digital-product-puts-customer-experience-as-its-core/) which includes insights from Chief Digital Officer Sharon Cooper on what Viewpoint is all about, what is driving change at EIU and what the business hopes to do for their customers with digital products.   67 Bricks started working with EIU to build a proof of concept that delivered rapid improvements to the existing search and discovery. Following this, we worked in co-development with the EIU team to deliver the new flagship product. Head of client services David Leeming said: *“It was a bold move to launch a new product during the pandemic, but we created a shared sense of trust with the EIU team, took a user-led approach and kept the end goal in mind. This is an exciting journey and we look forward to future projects.”* ## [![](https://67bricks.com/hubfs/Secaro%20launch%20news%20card%20(1).png) About The Team, News 67 Bricks appoints former international CEO Peter Lake as Board Advisor to support next phase of growth 6 February 2026](https://67bricks.com/blog/67-bricks-appoints-former-international-ceo-peter-lake-as-board-advisor-to-support-next-phase-of-growth) ## [![secaro platform launch built by 67 Bricks](https://67bricks.com/hubfs/Secaro%20launch%20news%20card.png) News, Press Release Secaro launches new supply chain intelligence platform built by 67 Bricks 17 December 2025](https://67bricks.com/blog/secaro-launches-new-supply-chain-intelligence-platform-built-by-67-bricks) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20LinkedIn%20article.png) News, Insights How IWSR built a modern data platform that unlocked growth, new revenue streams and a high-value acquisition 13 October 2025](https://67bricks.com/blog/how-iwsr-built-a-modern-data-platform-that-unlocked-growth-new-revenue-streams-and-a-high-value-acquisition) ## [![](https://67bricks.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Bone%20%26%20Joint%20card%20(1).png) About The Team, News, Awards AI Talks with Bone & Joint takes home the ALPSP Innovation Award 25 September 2025](https://67bricks.com/blog/ai-talks-with-bone-joint-takes-home-the-alpsp-innovation-award) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) **Where to find us** 67 Bricks, The Quad Summertown, Lambourne House, 311-321 Banbury Road, Oxford, OX2 7JH Email: [contact@67bricks.com](mailto:contact@67bricks.com) A registered company in England and Wales 06242204. 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