--- title: "New InPublishing Article: A ChatGPT Retrospective with Simon Epstein" description: Explore the transformative impact of ChatGPT on AI adoption, smart publishers' strategic moves, and the evolving tech landscape. image: https://67bricks.com/hubfs/Imported_Blog_Media/67-bricker-simon-epstein-talks-about-chatgpt-at-inpublishing-featured.png --- [Skip to content](https://67bricks.com/blog/67-bricker-simon-epstein-talks-about-chatgpt-at-inpublishing#main-content) [![67bricks-logo-white](https://67bricks.com/hubfs/67bricks-logo-white.svg "67bricks-logo-white")](https://67bricks.com/) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) - Who we are Show submenu for Who we are - [Meet the team](https://67bricks.com/meet-the-team) - [News & Insights](https://67bricks.com/news-insights) - How we help Show submenu for How we help - [Our work](https://67bricks.com/our-work) - [Client Testimonials](https://67bricks.com/testimonials) - Careers Show submenu for Careers - [Current opportunities](https://67bricks.com/our-careers) - [Developers' blog](https://blog.67bricks.com/) - [Our culture and values](https://67bricks.com/our-culture-and-values) - [Contact us](https://67bricks.com/contact-us) ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ##### [News](https://67bricks.com/blog/tag/news) , ##### [Insights](https://67bricks.com/blog/tag/insights) # New InPublishing Article: A ChatGPT Retrospective with Simon Epstein Share [mailto:?subject=&body=https://67bricks.com/blog/67-bricker-simon-epstein-talks-about-chatgpt-at-inpublishing](mailto:?subject=&body=https://67bricks.com/blog/67-bricker-simon-epstein-talks-about-chatgpt-at-inpublishing) Explore the transformative impact of ChatGPT on AI adoption, smart publishers’ strategic moves, and the evolving tech landscape. In this recent article published in InPublishing, our Head of Technical Consultancy, Simon Epstein talks about the disruptions caused by ChatGPT and Generative AI and what publishers should be aware of to make the most out of it. He says that to achieve the best ROI, publishers should invest in projects streamlining internal processes with GenAI, focusing on outcomes and valid use cases. As AI becomes more integrated into society, publishers must adapt to shifting user expectations for AI-powered interfaces. 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