To maximise the business benefits of content enrichment, it should be introduced as a strategic organisational capability comprising people, processes and technology. When implemented strategically, rather than as individual features within single products, content enrichment delivers multiple benefits.
To remain relevant, increase efficiency and deliver new revenue streams every publisher should be developing a plan for how they will utilise modern content processing techniques and tools.
For more information about how content enrichment can help you achieve your strategic business objectives take a look at our white paper, Content Enrichment: an essential strategic capability for every publisher.
