Case study: The Smart Article - chemistry content enrichment and QA at Wiley


Wiley is one of the world’s leading academic publishers. Its scientific, technical and medical (STM) division produces over 1500 journals, books, major reference works and databases, including over 300 in chemistry.

Business challenge:

Scientists and researchers face increasing demands on their time, spending up to 30% of the working day searching the ever increasing volumes of literature. Wiley wanted to help researchers by providing ways to find and access relevant content faster and more effectively. They decided to add value to articles by identifying concepts which would be used to deliver meaningful insights, quick overviews and relevant connections between articles. Starting with chemistry, Wiley selected 67 Bricks to integrate chemical content enrichment into the content production workflow. InfoChem was chosen to provide the specialist software to enrich articles with chemical concepts. 67 Bricks created an orchestration and validation system that integrated InfoChem into the content production workflow and allowed human editors to verify that the concepts were correctly applied.  The new system would make Wiley’s ambitious content enrichment strategy a practical proposition, as it would be unfeasibly slow and labour-intensive to enrich the content manually.

The solution:

67 Bricks created CQA (Chemical Quality Assurance), a web-based application that integrates InfoChem into the content production workflow and supports Quality Assurance (QA) of the enriched articles that are part of Wiley’s The Smart ArticleTM publishing programme. The system allows external typesetters to upload content for enrichment by InfoChem. The enriched content can then be reviewed within the system by a chemistry subject matter expert (SME), before being downloaded by the typesetter once QA is complete. The system can also be used to raise and manage queries relating to the content enrichment process, and may additionally be used by SMEs to check the chemical structures (CDX, ChemDraw files) separately from the main review process. Importantly, the system seamlessly integrates the enrichment of content into the content production workflow.

67 Bricks designed the user interface for efficiency and speed of use by the SMEs who check many documents in their daily work. The article display contains features such as keyboard shortcuts, pagination and carefully controlled positioning of diagrams to help with this. The system has been live since 2012.



Figure: the CQA interface showing highlighted concepts for checking

Business value:

The CQA system makes Wiley’s ambitious content enrichment strategy a practical reality because it has enabled Wiley to enhance journal articles in a way that is manageable for the editorial production team.

Wiley can further build on this success: now that the system is in place it can readily be extended to add more types of concepts over more kinds of articles. The enriched content makes it possible to provide additional value and new functionality to end consumers of the articles.

“67 Bricks have a very efficient, effective and consultative system design and software development approach. It is a partnership where everyone involved is focused on achieving the best results for Wiley. 67 Bricks are able to get the best out of the Wiley stakeholders whilst also bringing their specific expertise to the project.”
Jason Markos, Director of Knowledge Management and Strategy, Wiley

“Excellent – [67 Bricks were] engaging and responsive. A pleasure to work with.”
Kevin Leeson, Business Analyst, Wiley

“67 Bricks did a very good job.”
Reinhard Neudert, Director, New Business Development, Wiley-VCH

Call Sam Herbert at 67 Bricks on +44 (0)7734 138274 or email us at to discuss how we can help you.