Content Enrichment

Content enrichment is the application of modern content processing techniques like machine learning, AI and natural language processing to add structure, context and metadata to content to make it more useful to humans and computers. It moves your content from a traditional static asset, e.g. a book, to something more agile and dynamic and therefore more valuable.

Content is at the centre of everything a publisher does and so enriching that content delivers significant value across the whole content lifecycle. Applying content enrichment within an organisation's content assets can:

  • Support faster and more flexible production workflows

  • Increase the value of legacy and new content

  • Increase revenues from existing channels

  • Improve the user experience with better discoverability features and linking

  • Improve SEO with better quality metadata

  • Enable better reuse of content

  • Deliver revenues from new digital products

  • Enable content to be found more easily by users

  • Open up new revenue streams and improve the digital and content strategy

  • Improve marketing results and increase sales

Content enrichment utilises capabilities like entity identification, content classification against a taxonomy and semantic fingerprinting. These capabilities can each drive multiple product features like the display of related content items, improved content notifications, taxonomic browse, faceted search, content collections and semantic search.

At 67 Bricks we help publishers manage and enrich their content and deliver innovative information products. We build automated enrichment systems, delivery applications and editorial tools to support publishers in achieving their content enrichment needs. We also formulate and implement content enrichment strategies.

Our work with publishers has identified benefits from content enrichment in every part of the organisation (sales, marketing, content production and editorial, product development, finance and IT). Every publisher should be developing a plan for how they will utilise modern content processing techniques and tools. We specialise in helping you take a strategic approach to building your core content enrichment capability and using it to achieve strategic business objectives.


Want to know more?

Content enrichment can be a manual or automated process or a combination of manual and automated (augmented) processes. Read our introduction to content enrichment approaches to find out more about processes such as statistical analysis, machine learning and ontological classification.

What is a semantic fingerprint? Content enrichment comes with a number of terms that need some clarification. Our content enrichment jargon buster provides our definitions of the relevant terms and how they relate to content enrichment.



Read our publications

For more information about how content enrichment can help you achieve your strategic business objectives take a look at our white paper, Content Enrichment: an essential strategic capability for every publisher.

The 67 Bricks and Marklogic white paper discusses how content enrichment and NoSQL enable academic publishers to transform their data and content assets to address the challenges facing today’s authors, researchers, and librarians.

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Enriched content. Delivered.

We help publishers enrich content and deliver innovative information products.